BDA CEO Jay Deutsch to Appear on ABC's "Secret Millionaire" This Sunday
Jay Deutsch, chief executive officer and co-founder of Top 50 distributor BDA, will appear on an episode of ABC's "Secret Millionaire" this weekend. Deutsch will head to Phoenix in search of people and organizations in need in the episode, scheduled to air this Sunday, August 11 at 8:00 p.m. on ABC.
Based on a popular UK television show, "Secret Millionaire" places successful business people into some of the country's most impoverished neighborhoods, where "they will spend a week in the country's poorest areas and ultimately reward some unsung community heroes with hundreds of thousands of dollars of their own money." At the end of each episode, the "secret millionaire" reveals his or her identity and provides donations to help the community.
Deutsch is participating in "Secret Millionaire" in honor of Susan Brockert, a friend and longtime BDA employee, who was murdered by her boyfriend during a company retreat. While in Phoenix, Jay encounters many grass-roots organizations including Cup O' Karma, a non-profit that supports victims of domestic violence; Heart For The City, an after-school program that teaches young boys not only the fundamentals of football, but life lessons with a mission rooted in education; and A Stepping Stone Foundation, a community-based organization providing educational programs for both children and their parents.
Jay Deutsch is the CEO of BDA and co-founded the company with his best friend, Eric Bensussen, in 1984. Jay and Eric's mission is to help Fortune 500 companies and sports leagues successfully engage consumers and fans through the medium of branded merchandise. The company was ranked number 2 on Promo Marketing's 2013 list of the industry's top distributors.