BDA Completes Acquisition of Evigna
Woodinville, Washington-based Bensussen Deutsch & Associates Inc. (BDA) announced it has finalized its acquisition of Evigna, a Michigan-based promotional merchandise distributor. Evigna will henceforth be known as “BDA Detroit” and will become a fully integrated part of the company, with senior management from Evigna continuing on with BDA. Full terms of the acquisition are not being disclosed.
“We are fired up to be a part of Michigan and have our newest team members from Evigna officially join the BDA family. Over the years the two companies have shared a similar philosophy of bringing brands to life through the power of merchandise,” said Jay Deutsch, CEO and co-founder of BDA. “This deal broadens our opportunities as an organization, while offering a newly expanded client base unparalleled creative, product sourcing, manufacturing and comprehensive delivery services.”
Bensussen Deutsch & Associates Inc. (BDA) provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. For more information on BDA, visit www.bdainc.com.