BDA Expands Client Base Through Logistix Acquisition
Bensussen Deutsch & Associates Inc. (BDA), Woodinville, Wash., today announced that it has entered an agreement to acquire selected assets of Logistix, a subsidiary of EMAK, a Los Angeles-based marketing services agency. Logistix represents multinational clients through offices in the U.S. and Asia, including a mix of consumer products and entertainment technology companies. Terms of the deal are not being disclosed.
"Logistix has long been on BDA's radar as a bulldog competitor that brings a combination of world-class talent and flawless execution," said Jay Deutsch, CEO and co-founder of BDA. "Their continuous desire to differentiate and the enormous importance they place on creating innovative merchandise campaigns for their global clients make them a perfect addition to our organization."
The acquisition includes key personnel and customer accounts from Logistix's U.S., Hong Kong and Shenzhen, China offices, enabling BDA to reinforce its global marketing footprint with in-country resources and product support. Logistix also brings a proven expertise in kid's toy and premium sectors, and impressive consumer packaged goods support capabilities.
"BDA has an excellent reputation for building highly-effective activation campaigns that delight customers and build brand loyalty," said Jim Holbrook, CEO of EMAK. "Logistix's talented team is an ideal fit for BDA's merchandise-based business and together will continue to provide clients with outstanding and exceptional service within the BDA family."
This latest acquisition represents BDA's third in the past 12 months and follows the company's earlier acquisition of Evigna, a Michigan-based promotional merchandise distributor, which closed in May 2010.
Bensussen Deutsch & Associates Inc. (BDA) provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. For more information on the power of merchandise, visit www.bdainc.com.
About EMAK Worldwide Inc.
EMAK Worldwide Inc. is a holding company for marketing services agencies. EMAK's three subsidiary agencies-Equity Marketing, Neighbor and Upshot-create strategic marketing programs that directly influence consumer behavior. More information about EMAK Worldwide is available on the company's website at www.emak.com.