BDA Explands C-suite with Promotion of Rob Martin to Chief Marketing Officer
Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier merchandise Agency to of more than half the Fortune 50, recently announced the promotion of Rob Martin to Chief Marketing Officer (CMO). Martin joined BDA in 2009 as vice president of marketing and oversees all facets of marketing and communication for both BDA corporate and its consumer products division, PowerA.
"Rob is a tremendous leader and world-class marketing professional," said Jay Deutsch, co-founder and CEO of BDA. "His accomplishments over the last four years are astounding, and we couldn't have a better person at the helm to drive our future growth."
Martin brings more than two decades of marketing and management experience to the CMO position. He has a strong background in consumer and sports marketing at some of Seattle's most iconic organizations, serving in executive management positions for the NBA's Sonics and WNBA's Storm, Tully's Coffee and he had a successful run as CMO for an innovative online retailer which was later acquired by Café Press.
"I'm incredibly fortunate to be surrounded by such passionate and creative people with an unmatched drive to win and tackle any challenge or opportunity to innovate," said Rob Martin. "Jay and Eric have developed an amazing culture at BDA and made the company the trusted partner for the world's largest brands. BDA truly has its finger on the pulse of popular culture and is credited with delivering unique and engaging brand experiences. I am honored to be part of this inspiring team."
During his tenure, Martin has driven dozens of high-profile initiatives including the re-launch of BDAinc.com and PowerA.com, which have both won several coveted awards as well as the continuation of the company's seven-year record as one of Washington's Best Companies to Work For. Martin also spearheaded the launch of MOGA (the first of its kind mobile gaming controller) and MUNITIO (a premium performance audio brand) under the PowerA umbrella. Notably, he has been an integral part of the founding and management of BDA's 501(c)3 non-profit, the BDA Cares Foundation.