BDA Renews MLB Licensing Agreement
Bensussen Deutsch & Associates (BDA) extended its agreement with MLB, making it the official premium merchandise supplier of MLB for the next five years.
The distributor will remain responsible for delivering innovative sponsorship activations and in-stadium promotions for all 30 MLB clubs as well as engage with team sponsors on local, regional and national levels in their promotional efforts to increase targeted merchandise activations.
BDA will continue to support the league's out-of-stadium promotions and events such as the All-Star Game, postseason and World Series in addition to increasing sales with influential, on-trend products that activate the MLB brand and drive ROI.
“We are privileged and honored that Major League Baseball has chosen to extend our contract for another five years,” Jay Deutsch, BDA co-founder and CEO, said. “The opportunities to leverage the unique emotional bond and promotional value generated by branded merchandise are boundless."
For more information, visit www.bdainc.com.