What's On Tap?
Beer, branding and the secret to success in the bar industry
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Beer is big business, as is the bar and restaurant industry that serves as the bartender to most Americans. The National Restaurant Association anticipates industry sales to increase 2.5 percent in 2009, making it equal to 4 percent of the GDP—or approximately $560 billion. Time to tap into the keg's potential and watch the profits flow like, well, you know.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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