What's On Tap?
99 Bottles of Beer on The Wall
Sidle up to any bar in any town and you'll find yourself surrounded by the familiar logo-bearing trappings of the industry: Bud Light lights, Sam Adams coasters, Miller Lite pint glasses. Bars brand themselves by showcasing their own brand loyalties, so it may be tempting to approach the big name breweries, but there's a reason their logos are already everywhere. "Generally, there is no room for distributors to work directly with large breweries—the breweries can tell you how much each product costs and they probably know the factory that makes [it]," said Jim Wysopal, president of Openers Plus, Costa Mesa, Calif., a bottle opener manufacturer with nearly 20 years experience making openers for companies such as Budweiser and Corona. His advice? Think locally. "There's tons of opportunity for the promo distributor to work with the beer distributors, importers, microbreweries and restaurants," he stated.
- Companies:
- Openers Plus
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.