What's On Tap?
What, then, do they need? Bar mats, check presenters and table tents seem like solid choices, but as O'Neill explained, "I have all the table tents I need, I don't need everybody to bring me more." If the restaurant is established, it likely has all the staples, and these items see low turnover. The smart move is to focus on products that will be frequently in demand.
"We can always use branded glassware" O'Neill said. Anyone who has spent time with a few brews on a Saturday night is familiar with the conversation-stopping sound of a shattering pint glass, and because the glassware is so fragile and the bar environment is less so, there's a constant need for new drinkware. "I buy a lot of glasses, but if I'm fortunate I can get some nice branded stemware from the distributor," he said. By the same token, disposable imprinted items like napkins and coasters are necessities that need constant replenishment.
This emphasis on beer branding is a trademark of the industry—people are loyal to their drink of choice, and like to showcase their pride. What's more, restaurants and taverns are eager to display to patrons what they offer; few industries not only accept, but encourage, the use of branded products like the service industry. "When someone brings in a keg, I always ask, 'Do you have a tap? Do you have glasses?'" O'Neill said, adding, "It's okay if they don't, but it's nice to have brand artwork in here." You can drink to that.