Bell and Howell Introduces Go Data Data-Quality and List-Enhancement Solution
Bell and Howell, a leading global provider of multichannel communications solutions for print, Web and mobile delivery that is based in Durham, N.C., has introduced Go Data, its self-service Cloud-based tool that simplifies postal, marketing and sales efforts.
With Go Data, anyone who needs their lists to be complete, correct and current can get them processed entirely via the Web with all the benefits of a hosted solution. Go Data offers popular data-quality services like NCOALink and list suppression to reduce return mail, maximize postal-discount qualification, and increase the effectiveness of marketing campaigns.
"Through our Go Data Web application, users can immediately access address-cleansing and list-enhancement services 24-7 using nothing more than their Web browser," said Chris Lien, vice president of data and postal software solutions. "There's no software to license, install or maintain, and they can even pay with a credit card. Our Go Data solution completely eliminates the hassle of software installations, database configurations and sales cycles."
The company featured the solution at September's PRINT 13 trade show and again at the DMA 2013 trade show in Chicago Oct. 12 to 17.