Best Dressed in 2014
Mary Bostwick, director of marketing for Duluth, Georgia-based Delta Apparel, which carries 59 colors of T-shirts, said the company bases its color research on industry information, trend houses and trade shows across the country as well as on top customers who own hot licenses in the marketplace and what their needs are.
She noted that neon orange, green and pink have been trending for the last 12 months and continue to be hot. "Neon colors are popular in beach stores, restaurants and bars, as well as in the hospitality industry, such as vacation destinations and hotel gift shops," she said. "In addition to the light or sunwashed-looking neon colors that have sold well, we have received requests for the more brilliant colors and have added those to the lineup as well."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.