The Perfect Golf SWING
BETTER PROMOTIONS MEAN GETTING MORE FOR THE ADVERTISING DOLLAR
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According to Don Gibas, president of Huntington Beach, California-based Gibas Golf, there are 25 million golfers in the United States, and roughly only 16 percent of them break 100. That’s a lot of men and women duffing fairway irons and pulling out the mulligan ball. As president of a company that has been a maker and supplier of golf products for more than 60 years, Gibas knows distributors need to start thinking about what can be included to the ball/tee/towel tournament solution and more along the lines of providing golfers with something they don’t have. “Funny,” he said, “I’ve never seen a guy pull up and start waiting for someone to give him golf balls before playing.”
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Charles Plyter
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