Beverage Startup Wants You to Drink Unfiltered, Untreated Water Because That's Healthy
The company also uses an alarmist mentality about fluoride in municipal tap water, which someone connected to the company colled "a deathly toxic chemical." (Fortune also reminded me about the line in "Dr. Strangelove" where General Jack D. Ripper called fluoride an "international Communist conspiracy to sap and impurity all of our precious bodily fluids."
Experts are comparing the "raw water" trend, which is gaining steam in places like San Francisco's Mission District, to the recent trend of anti-vaccination and rejection of centuries of health science.
Also, it's $6 per gallon.
Bottled water with promotional branding is common in the industry. With startups like this popping up, it's crucial for distributors and suppliers to know exactly where their water is coming from. Otherwise, they could be supplying dangerous products.