BIC Graphic North America Enters Exclusive Partnership with Grillight
BIC Graphic North America, Clearwater, Fla., announced a new and exclusive partnership with Grillight. Grillight tools eliminate the struggle of holding utensils, flashlights, plates and food while grilling in low light or smoky grill conditions. Its innovative grill accessories were developed toe hand out from the crowd, while providing necessary solutions to common grilling issues. This new partnership with BIC Graphic is the company's first venture into the promotional products industry.
Grillight tools offer patented features like built-in LED flashlights with Ideal Illumination technology, gravity lock tongs and magnetic aprons that are unique within the grilling accessories category. Their line of solution-based products is designed to maximize function while still being stylish.
"Barbecue and grilling accessories are extremely popular in the outdoor category right now," said Kelly Diomeda, BIC Graphic NA's product manager for the outdoor and leisure category. "We've seen a significant increase in sales of our barbecue items over the last year, so partnering with Grillight seemed like a great fit. Their passion for designing innovative, problem-solving products aligns well with our mission to provide distributors with the best brands in the business."
The partnership with Grillight marks the latest addition to BIC Graphic's portfolio of nearly 70 brands.
After several years of significant growth in retail, we are excited to partner with the best in the business as we expand into the promotional products channel," Colton Knittig, president and co-founder of Grillight, said. "Grillight is excited to offer our premium, innovative products to BIC Graphic distributors, and look forward to new exclusive offerings in the future."