BIC Graphic USA and Norwood Promotional Products Announce the Formation of BIC APP

BIC Graphic USA, Clearwater, Fla., and Norwood Promotional Products, Indianapolis, announced the formation of BIC Advertising and Promotional Products group (BIC APP). BIC Graphic USA’s recent acquisition of Norwood Promotional Products in the U.S. and Antalis Promotional Products in Europe, combined with BIC Graphic organizations around the globe, make BIC APP one of the largest promotional products companies in the world.

BIC Graphic USA and Norwood Promotional Products will continue to operate as two separate business units with BIC Graphic USA managed by Marc Rugi, president, and Norwood Promotional Products managed by president, Paul Lage, MAS.

“Our customers can expect the highest level of service, quality and safety with BIC APP,” said Lage. “Although we are one company, we will continue to operate the brands separately as BIC Graphic and Norwood. Our programs and relationships may be different, but our vision and values are the same.”

The Norwood and BIC Graphic sales forces will remain separate as well in order to provide the highest level of coverage across the industry.

“We will focus on developing the structures of our organizations with one thing in mind: to better serve and support our customers today and into the future,” added Rugi. “As a company, we will develop technologies, products and services with the highest standards and continue our commitment to sustainable development and preservation of the environment.”

About BIC Graphic USA:
BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry.

For more information on BIC Graphic USA, visit www.bicgraphic.com.

About Norwood Promotional Products:

Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories.

For more information on Norwood Promotional Products, visit www.norwood.com.