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BIC Graphic, Clearwater, Fla., recently won an American Inhouse Design Award from Graphic Design USA, New York City, in the point-of-purchase, displays and signs category for the Love My BIC campaign conducted at the PPAI Expo in Las Vegas in January.
The BIC Graphic entry consisted of the large-format graphics, trade show display, sample display, and both live and digitally interactive components that made up the way BIC Graphic showcased its more than 20 new BIC Graphic-branded writing instruments it launched in January.
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