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BIC, Clearwater, Fla., has bought a majority stake in Cello Pens, India's largest manufacturer and distributor of writing instruments. According to Forbes, BIC acquired a 60 percent stake in Cello Pens from the Rathod family for $82 million.
In March 2009, BIC had taken a 40 percent stake in six of Cello Pens' seven entities for $77 million. The agreement was that BIC would acquire the seventh entity in a year, but in 2010 Cello Pens wanted to terminate the contract, and the companies went into arbitration. This week, BIC completed the deal.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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