BIPO Retires Name, Becomes Weepuline LLC
On October 16, 2013, Weepuline LLC, Leslie, Mich., the exclusive worldwide manufacturer of Weepuls, announced the transition from BIPO to Weepuline LLC is complete. Tom Blundell, former BIPO owner and inventor of Weepuls, sold BIPO in December 2012 to longtime associate Don Grace, who named the new entity Weepuline LLC. Blundell sold BIPO after accepting a job with Tate Publishing, a Christian book publisher, and moving to the Philippines.
The relationship between Blundell and Grace goes back nearly 30 years. Blundell sold the Weepul product to Grace, an entrepreneur in England, for a number of years before helping Grace set up Weepul manufacturing. Since the late 1970s, Grace manufactured and sold Weepuls in England and throughout Europe, staying out of the U.S. market by agreement with Blundell.
Since becoming the sole manufacturer of the only product that can legally be called a Weepul, Weepuline has revolutionized the product for the U.S. promotional market. According to Don Grace, the creative aspect is vitally important to Weepul's promotional power.
"First, we've asked Michael Crooks, one of the top creative minds in U.S. promotional marketing to join our team and assist distributors," said Grace. "Crooks' creative expertise will give distributors the ability to take creative, thematically relevant concepts to their clients. Second, by employing the latest technology, we can deliver stunning four-color imprinting and shapes limited only the imagination."
Grace noted that the technological advancements allow Weepuls to be the promotional tool that wears many hats. "While we can literally puts hats on Weepuls, the idea of 'many hats' goes even further," Grace said. "Weepuls are equally at home as a fundraising tool as they are helping a company launch a new product. The fact that we can literally put any product in the hands of a Weepul means that Weepuls can be made thematically relevant to any company, event or message."