BIPO Retires Name, Becomes Weepuline LLC
Crooks, a 30-year advertising and promotional marketing veteran and industry speaker, believes what sets Weepuline apart is the level of creativity the company brings to bear on behalf of distributors.
"Distributors should think of Weepuline as their creative department," Crooks said. "My job is to help distributors develop a relevant use for Weepuls to support their clients' promotional programs. We're going way beyond slapping a logo on a product. Combine the emotional connection Weepuls make with people with a thematically relevant message and you have breakthrough promotional power in the palm of your hand."
The Weepuline catalog is available at www.weepuls.com. In a break from the industry standard of using email, Weepuline will use Facebook to communicate ideas for product use, strategy and tactics.
"No one needs more email," Crooks said. "Our desire is to help distributors who are truly interested in distributing Weepuls and establishing repeat clientele. We're building a Weepul community and Facebook allows the sort of two-way communication that is required to accomplish that. Plus, Facebook is a lot more fun than email."