Boardroom Eco Apparel Awarded ‘ECO’ Trademark in U.S. and Canada
Boardroom Eco Apparel feels there is a need for the promotional product industry to adopt a standard or index that compares products from an environmental, human health and safety perspective. “Currently, anyone can claim that their product is ‘green’ or ‘ecologically friendly,’ without any verification or certification in place,” explained Trotzuk. “This is leading to mass confusion and lack of trust from consumers who want to make a difference by purchasing products that truly provide environmental benefits.” Trotzuk pointed to other business groups, like the Outdoor Industry Association (www.outdoorindustry.org/), which already has a group of 65+ companies, (some of the biggest apparel and footwear brands in the world) working together to develop environmental impact evaluation tools and education programs. “I feel that our industry needs to work together, and implement a comprehensive, practical standard. As an industry, we need to show that we doing our part,” concluded Trotzuk.
For more information on Eco Apparel, visit www.ecoapparel.ca or www.boardroomclothing.com