Bodek & Rhodes To Offer Early Edition UltraClub Catalogs
Philadelphia-based Bodek & Rhodes’ 2007 UltraClub catalogs, as well as the entire 2007 UltraClub line, will be available on Oct. 2, 2006. The October UltraClub catalog release and collection debut mark the earliest availability of the private label to customers since it was launched in 1992.
“Next year marks a huge 15-year milestone for UltraClub, which was the original private label brand in the imprinted sportswear industry,” said Mary Ellen Hudicka, director of marketing communications. “The early-edition catalogs and early collection launch are a result of an increasing demand by our customers to get a head start selling the new UltraClub styles before the first of the year.”
The 2007 UltraClub catalog contains 104 pages that detail the entire line, which currently features 23 distinct collections and more than 140 styles, including polos, wovens, outerwear, headwear and aprons. The 2007 UltraClub line boasts more than 30 new styles and five new collections: Legacy 80’s Two-Ply Cotton Wovens, Stretch Poplin Wovens, Outdoor Escape Jackets, Trail Winds Jackets and Pima Interlock Polos.
“We learned, with the tremendous success of some of our new editions—such as the entire Whisper collection—that customers want these newer products in time for the holidays and early-debut programs,” explained Hudicka. “What they want, we are delivering.”
In addition to new styles and colors in every category, many styles in the 2007 UltraClub line have been enhanced for both fashion and performance. “The new styles, colors, enhancements and increases in the number of collections are further testimonies to the popularity of the brand,” said Hudicka. “But, what makes UltraClub in such demand is not the quantity of styles, it’s the quality of the brand. Customers know that along with the UltraClub label comes design integrity offering real-world applications that can open up unlimited markets for their sales teams.”
The deadline for ordering early-edition catalogs is Aug. 11, and the estimated ship date is Oct. 2. Early ordering will entitle customers to a discount on the cost of each catalog, and customers can choose catalogs with or without prices included, and with or without a three-hole punch, as well as blank or with a customized imprint on the front cover.