Bodek and Rhodes Adds SubliVie, New Tie-Dye Styles and Colors to Mid-Year Lineup

Bodek and Rhodes, a leading national wholesaler of imprintable apparel and accessories based in Philadelphia, has announced that it has added SubliVie, (pronounced Sub-La-Vee), a line of 100 percent polyester T-shirt styles that are tailor-made for sublimation, to their product line-up. In addition, the company's available assortment of tie-dyes and vintage-themed designs has been augmented with new colors, styles and accessories.

"Customers told us that many retailers want more products that can be sublimated, while others are interested in more tie-dyes and other vintage designs," said Hal Rhodes, vice president of purchasing for Bodek and Rhodes. "Due to high demand, we are very excited to introduce the SubliVie line and offer new tie-dye items mid-year to accommodate retailers who are already stocking up for the busy summer retail season."

The tie-dyes brand is a line of colorful tie-dyed products that are popular with schools, camps and retailers who specialize in these looks. A wide variety of long and short-sleeved T-shirts, pullover hoodies, shorts and tank tops are now available, along with sought-after accessories such as tote bags and beach towels. Existing items have been augmented with new color options as well.

"What's old is not only new ... it's bigger than ever," said Rhodes. "The tie-dye look remains hot, and we are very excited to offer a growing variety of these unique and popular retail styles to our catalog."

All SubliVie and tie-dyes products, along with Bodek and Rhodes' entire product line, can be ordered immediately through www.bodekandrhodes.com. Information about these items can also be accessed at any time from smart phones and tablets at the company's cutting-edge mobile site, m.bodekandrhodes.com.