Bodek and Rhodes Develops 4th Quarter UltraClub Catalog & Tool Kit
To help decorators captivate their clients during the profitable fourth quarter, Philadelphia-based Bodek and Rhodes has developed a Fall Tool Kit of holiday fashion marketing vehicles, premiering with the 100-page UltraClub Fall Catalog.
"When you consider that 40 percent of our industry's business comes in the fourth quarter, and that about 95 percent of end-buyers buy what their expert counselor recommends, it was important that we help our clients put their best feet forward with a campaign to capitalize on that," notes President Mike Rhodes. "We also backed it up with a proven selection of digital and social media, so that our customers have a turn-key marketing campaign—already done for them, ready to go—to position them as the apparel and holiday gift expert in many different media."
The UltraClub catalog includes season-friendly jackets, wovens, fleece, tops, accessories and select performance wear, plus timeless holiday gifts—chosen from those more robust in inventory—all together in a compact package making it easy to buy and sell.
A digital Zoom version of the UltraClub fall book was created to help customers distribute the whole book or specific pages free of charge to their customers. This Zoom catalog link can be embedded in any email or social media page. The dynamic photography used in the book will be launched all throughout the campaign on Bodek and Rhodes' social media sites, such as Facebook, Twitter, Pinterest and Instagram.
Customers can also take advantage of free product videos and digital sell sheets that can be sent along to end-buyer clients or added to social media pages. A library of these videos, as well as customizable product sell sheets for featured products will be found on this special site and on Bodek and Rhodes' main site, on the Marketing tools page.
To bolster this campaign with added incentives, many of these products will also be featured in upcoming emails throughout the fall, as well as weekly price savings offers in the Specials section of the Bodek and Rhodes website, so customers are advised to check www.BodekandRhodes.com often.