Bodek and Rhodes Embraces Global Market with Latin-Inspired Line
This week, Bodek and Rhodes, Philadelphia, one of the leading wholesalers of imprintable activewear, announced it will carry the full line of Cubavera, a brand of Latin-inspired, executive apparel.
The camp shirts and polos have an executive tailoring that personifies the corporate market, but also are affordable and functional for the uniform, restaurant and hospitality markets because of the machine-washable fabrications. Additionally, several of Cubavera’s styles and fabrics have a decidedly Cuban flavor and Bodek and Rhodes is proud to recognize and provide for an emerging Hispanic market.
“The Latino market is the fastest-growing segment in the United States right now and will make up 20 percent of the population within the next 10 years,” said Mike Rhodes, company president. “So we’re really excited about this brand, not only because of the executive niche that it fills, but also because of the Latin complement it brings to our 35 brands for next year. Cubavera’s fashion and quality is truly superb, and it’s just a great-looking, comfortable line no matter who you are.”
“We knew we wanted to make a big splash with introducing this brand,” said Mary Ellen Pahlka, director of marketing communications. “To be a global competitor, you’ve got to embrace other cultures. And Cubavera is just such a fun, hot brand, that we wanted to add some of this special zest in learning about it and getting all our employees as excited about it as our customers will be.”
For more information on Bodek and Rhodes, visit www.bodekandrhodes.com