Bodek and Rhodes Expands UltraClub Brand With More Size Options and Color Coordinates
Philadelphia-based Bodek and Rhodes, a leading national wholesaler of imprintable apparel and accessories, has added a variety of new sizing and order options to its popular private label brand, UltraClub, in reaction to customer feedback.
“When approaching our brand’s 20th anniversary, to ensure the first private label continues to be an industry leader, we listened to the feedback of the customer,” said Hal Rhodes, vice-president of Purchasing. “They’ve told us that a wider range of sizes and coordinating colors will lead to more programs, and we’ve heard them loud and clear.”
UltraClub’s core best-sellers will now be available in more large and small sizes than ever before. A select group of extremely popular items will even offer “tall” varieties for men.
In addition, another major customer demand has been fulfilled: more coordinating colors. UltraClub’s entire line of core best selling items has now been augmented with more coordinating color options for both men and ladies.
“We were the first of our kind, and our quality is undeniably superior to the competition,” noted Rhodes. “By giving customers more of what they want, we can maintain our position as the natural choice for programs and ensure the continued growth of the brand.”
For more information, visit www.BodekandRhodes.com.