Bodek and Rhodes Introduces a Revolutionary Holiday Integrated Marketing Campaign for UltraClub
To help customers capitalize early for fourth-quarter market share of the holiday gift season, Bodek and Rhodes announced the launch of the industry's first holiday campaign using ready-to-launch integrated media, through both catalogs and a variety of web-based outlets.
"This year, we wanted to give our customers a holiday gift that keeps on giving: ways they can stimulate sales easily, so we started with a mini-holiday guide," said Mike Rhodes, president. "From there, we put ourselves in their customers' shoes and began brainstorming other ways they would like to be reached. Suddenly, our guide became a full campaign that we are all extremely excited about."
The guide, which will be shipped free of charge to more than 30,000 customers, is a full-color, 20-page booklet featuring product shots and listings. It contains eye-catching, holiday-themed photography showing a family using a family of products, all available from our UltraClub line, which now sports 249 different products—many available for holiday gift campaigns.
"Our customers all have different needs," said Mike Rhodes, president. "Some rely on our award-winning web applications, while others prefer the traditional paper catalogs. We love that diversity, so we take pride in offering a variety of tools that can help everyone.
Customers can easily access the online home of this campaign at bodekandrhodes.com/holiday. From there, customers will be able to create and send custom e-cards, emails and sales flyers, promote UltraClub products through social media such as Pinterest, and add special holiday features to their own website like countdown clocks.
UltraClub, the industry's first private-label brand, offers a wide variety of contemporary, high-quality apparel and promotional products. Featured items in this campaign include holiday-friendly styles, popular gifts and other top-sellers.
Bodek and Rhodes is a family-owned business headquartered in Philadelphia, with distribution centers in Philadelphia; Niles, Mich.; Fresno, Calif.; Orlando, Fla.; and Norton, Mass.