Bodek and Rhodes Launches Educational Organic Web Site
In an ongoing effort to educate the imprintable sportswear industry on environmentally friendly choices, Philadelphia-based Bodek and Rhodes launched a Web site dedicated to providing information on organic cotton. The company, a leading wholesaler of imprintable activewear, created its “Organic Apparel Selling Guide” to coincide with the introduction of a host of new organic and eco-friendly styles. “Our goal is to train 5,000 people on what makes organic cotton so special and important. We started with the industry’s first Organic Theater at the trade shows, and the Web site was just the natural extension to reach more people,” said Mary Ellen Pahlka-Hudicka, marketing communications director. “So far the response has been overwhelming. People are extremely excited about everything this site offers.”
The Web site (www.bodekandrhodes.com/organics) covers topics such as “Why Sell Organic,” “Protecting the Workers” and “Top Prospects.” It also gives decorators information about organic cotton in a quick, easy-to-digest format and highlights not only the benefits of organic cotton for the environment, but also offers advice on how, why and to whom customers can sell organic cotton apparel. “I believe organic cotton is going to be a growing trend and I’d like to help our customers make the most of it,” said company president Mike Rhodes. “Buying organic cotton really can make a positive change and we wanted to make sure that our customers understood why it’s different and how to sell it. It’s really about doing well by doing good.”
In addition, the Web site features a short certification quiz (under the heading “Get Certified”) to allow Bodek and Rhodes customers to test their organic cotton knowledge and request a free certification kit, including point-of-purchase display items like a window decal and official certificate.
For more information on Bodek and Rhodes, visit www.bodekandrhodes.com