Bodek and Rhodes Launches Educational Organic Web Site

In an ongoing effort to educate the imprintable sportswear industry on environmentally friendly choices, Philadelphia-based Bodek and Rhodes launched a Web site dedicated to providing information on organic cotton. The company, a leading wholesaler of imprintable activewear, created its “Organic Apparel Selling Guide” to coincide with the introduction of a host of new organic and eco-friendly styles. “Our goal is to train 5,000 people on what makes organic cotton so special and important. We started with the industry’s first Organic Theater at the trade shows, and the Web site was just the natural extension to reach more people,” said Mary Ellen Pahlka-Hudicka, marketing communications director. “So far the response has been overwhelming. People are extremely excited about everything this site offers.”