Bodek and Rhodes Launches UltraClub "Confidence Center" for 2013 Trade Shows
In January, Philadelphia-based Bodek and Rhodes took its tradition of award-winning trade show booths to a new level by introducing the UltraClub Confidence Center. This interactive display was created to take attendees inside the processes that enable UltraClub, the industry's first private-label apparel line, to exceed the quality and safety standards set by the Quality Certification Alliance (QCA).
The Confidence Center is divided into two distinct areas. The first section is the pictorial exhibit, which illustrates the impressive history of UltraClub since its origin over 20 years ago. As the industry's oldest private-label, visuals such as the first UltraClub sweatshirt give great perspective of the evolution of the brand, as well as the commitment to quality and overall excellence that fueled its growth. The QCA logo is proudly displayed, as is signage from the company's internal "Do The Right Thing" campaign, a company-wide reinforcement of each employee's responsibility to do their part to uphold superior safety and quality standards.
The second part of the display takes show-goers deep inside the testing that UltraClub products are subjected to as part of the QCA'S stringent certification policies. Opportunities abound to see, feel and get a true flavor for the processes and standards by which all UltraClub products are measured in conjunction with the largest independent testing lab in the world, SGS. Tests include washing and drying tests, sizing accuracy, color durability and all measure of performance features (anti-microbial, snag-resistance, wicking drying, etc.). Attendees can see for themselves how and why the high standards targeted by each of these tests are inevitably guaranteed in the final product.
"When our clients see examples of the over 50 tests we perform on our UltraClub products, including the extra measures we take over our competitor's brands, they can feel confident to put UltraClub into their client's programs time and time again," said Mary Ellen Nichols, director of marketing communications for Bodek and Rhodes.