Bodek and Rhodes Makes Two Big Announcements
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The catalog was shipped to selected customers along with a pair of 3-D glasses. And while the images are still clear without them, using the glasses creates the illusion of three-dimensional movement in each of the product photos.
“This catalog doesn’t just show activewear,” said head of creative and graphic design Tricia Benedetto. “The catalog itself is active. It draws customers in to see the performance in full, life-like 3-D to really emphasize the benefits of performance wear.”
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