Bodek and Rhodes Wins 8th Consecutive Supplier Golden Achievement Award
Bodek and Rhodes, Philadelphia, received PPAI’s Supplier Golden Achievement Award for Self Promotion.
This year marks the eighth consecutive year Bodek and Rhodes has been given the honor. The PPAI Supplier Achievement Awards program recognizes suppliers for craftsmanship, creativity and graphic arts.
Bodek and Rhodes’ “BAM!” campaign targeted Adventures in Advertising franchise owners and aimed to encourage stronger relationships, boost traffic at Bodek and Rhodes’ exhibit at the AIA convention and to build buzz around Bodek and Rhodes’ service and selection.
The campaign itself included promotional mailings of a barbeque mitt prior to Memorial Day, a pair of hot sauces 10 days prior to the annual convention, and an apron handed out to attendees visiting the Bodek and Rhodes booth.
“We wanted to show our customers how hot our service is, and remind them of the spicy personalities that are dedicated to their accounts,” said Mary Ellen Hudicka, director of marketing, who accepted the award at January’s PPAI Expo in Las Vegas. “This whole promotion was so much fun, but we also made sure that we communicated exactly what we needed, in a way that is attention-getting and creates some buzz.”
The campaign also won an award from AIA as best promotion by a supplier, the fourth in a row in that category for Bodek and Rhodes.
For more information, call (800) 877-9911 or visit www.bodekandrhodes.com