Boxercraft Apparel Announces Partnership with Minor League Baseball
On April 24, 2014, Atlanta-based Boxercraft, a leader in the design, manufacture and distribution of casual, imprintable and licensed apparel, announced its partnership with Minor League Baseball (MiLB) through a national retail apparel license agreement. Boxercraft's classic and historic line of loungewear will be available to consumers for all 160 clubs beginning this season. Merchandise will be sold at MiLB retail and team stores at participating ballparks across the country, as well as through e-commerce.
"We are always looking for ways to expand the Boxercraft brand and working with Minor League Baseball seems like a perfect fit," said Shelley Foland, CEO of Boxercraft. "We understand brand passion, as we see with our college consumers wearing our apparel showcasing their favorite schools. Now, we are giving baseball fans the same opportunity to show their brand loyalty for their favorite teams. We look forward to this partnership in this new category, especially as we enter the heart of baseball season."
Boxercraft will introduce a variety of adult and youth loungewear including men's, women's and youth styles to Minor League Baseball consumers. The V.I.P. Flannel Pant, Team Flannel Pant, Fashion Flannel Pant, Classic Flannel Pant, Flannel Bitty Boxer and the Classic Flannel Boxer will be available in men's, women's and youth styles. The Signature Cotton Boxer, V.I.P. Cotton Pant, Cool Comfort Pant and the Cotton Bitty Boxer will be available in adult styles only.
"Any time we can give our fans another way to show their enthusiasm for their favorite MiLB team, it's a win," said Sandra Hebert, director of licensing for Minor League Baseball. "The loungewear category is a new area for MiLB licensing, but one that appeals to consumers of all ages. We're happy to be associated with such a strong brand in this category just in time for summer baseball."
In addition to the expansion into the Minor League Baseball product, Boxercraft recently unveiled b*sport by Boxercraft, a practice wear line that delivers activewear in a perfect balance between fitness and style. Boxercraft also added more styles and colorways, resulting in its largest line offering in the history of the company in both adult and youth sizes.