Atlanta’s Boxercraft Welcomes President Clinton to Industrial Revolution II, Its Haiti Apparel Manufacturer
Last week, Atlanta-based Boxercraft, a leader in the design, manufacture and distribution of fashion-forward, casual, imprintable and licensed apparel, welcomed former President Bill Clinton to Industrial Revolution II (IRII), its manufacturing facility in Haiti. 80 percent of Boxercraft's tops are made at this location. Boxercraft is working with IRII closely and eventually hopes to produce about 40 percent of the millions of tops and bottoms it sells annually at this facility.
"This was an easy business decision and the right thing to do," said Shelley Foland, Boxercraft CEO. "Consumers are paying attention to where their garments are being made and the conditions of the factories, regardless of their location. In fact, they are, more often than not, considering this factor when they make their purchase decision."
Founded by Rob Broggi, a former analyst at Boston-based Raptor Capital, and backed by designer Donna Karan, actor Matt Damon, and Joey Adler, CEO of Diesel Canada, IRII started production at its 35,000 sq. ft. facility in Port-au-Prince last September. Through its unique "shared value" business model, IRII invests 50 percent of its profits into its workers, their families and the local community through health and wellness programs, training and education initiatives.
During the last year, Boxercraft saw its sales increase. Most recently, Boxercraft unveiled a series of new lines, including b*sport by Boxercraft, a practice wear line that delivers active wear in a perfect balance between fitness and style. This spring, Boxercraft added more styles and colorways, resulting in its largest line offering in the history of the company in both adult and youth sizes.