Brand Fuel Turns 10
Morrisville, North Carolina and Norfolk, Virginia-based promotional products agency Brand Fuel Promotions marked its 10th year in business. The company, initially called Clockwork Advertising, started as a four-person shop when childhood friends Robert Fiveash, now company president, and Danny Rosin, vice president, partnered up in 1998. Rapid growth prompted the addition of a second office in Norfolk, Va. and also a fulfillment center in Durham, N.C. in 2004. Brand Fuel is now a 32-employee, $7 million operation.
Brand Fuel attributes 10 years of continued growth to its agency-style approach and strong client relationships. Said Rosin, “We would still be taking messages on pink ‘While You Were Out’ pads and eating Ramen Noodles for lunch if it were not for the relationships we have forged; relationships with our loyal clients, our talented employees and with each other. Robert and my friendship began almost 30 years ago and it is very much Brand Fuel’s bedrock.”
To help growth, the company invested in and enhanced both its internal and external I.T. infrastructure, added WEB 2.0 programming and processes, and streamlined daily business transactions. “These changes prompted company growth by 18 percent, allowing us to appeal to and service clients in a way that most of our competitors can’t,” Fiveash claims. Such advances paid off when a new partnership with a major open-source CRM developer and a revived client relationship with Blue Cross and Blue Shield of North Carolina took place early in 2008.
Brand Fuel plans to promote its 10th anniversary through several events and initiatives throughout the year. January’s marketing mailer featured a letter from Rosin and Fiveash, available on the companies site, which reflects Brand Fuel’s journey over the last 10 years.
About Brand Fuel:
Brand Fuel is a full-service promotional products agency that helps organizations increase sales and raise brand awareness by coordinating the selection, design, decoration and production of logo merchandise.