Canadian-based distributor BrandAlliance today announced the appointment of Marc Roy as chief executive officer and member of the board of directors. Roy, who has more than 20 years of experience in the promotional products industry, will take over as CEO of the distributor effective May 27, 2013.
"We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally," said Nick Thompson, chairman of the board of BrandAlliance. "Marc's extensive experience in the promotional products industry and track record in delivering results, while leading transitioning companies, made him the ideal addition to our executive team. He is also a motivational leader who will continue to inspire and support our award-winning culture."