BrandAlliance Appoints Marc Roy as CEO
Canadian-based distributor BrandAlliance today announced the appointment of Marc Roy as chief executive officer and member of the board of directors. Roy, who has more than 20 years of experience in the promotional products industry, will take over as CEO of the distributor effective May 27, 2013.
"We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally," said Nick Thompson, chairman of the board of BrandAlliance. "Marc's extensive experience in the promotional products industry and track record in delivering results, while leading transitioning companies, made him the ideal addition to our executive team. He is also a motivational leader who will continue to inspire and support our award-winning culture."
Roy has over 10 years of experience in an executive capacity in the promotional products industry, having served as CEO of Accolade Reaction from January 1999 to February 2010. "I am elated to be joining such a dynamic group of talented and creative people," he said. "BrandAlliance's collaborative culture has always attracted me and was a key factor in my decision to come on board."
Roy continued, "I've seen firsthand what can be achieved when you combine a strong team immersed in an extraordinary culture. I look forward to nurturing the collaborative nature, creativity, energy, as well as excitement, that is the foundation and strength of this organization while assisting in the development of strategic initiatives to catapult us to new heights in the industry. The executive team and I share a common vision not only for the company but the entire industry, making this move a perfect fit."
BrandAlliance is among the largest promotional marketing companies in Canada. It was created by the union of leading distributors that share a common vision, mission, value system and culture. BrandAlliance has offices in Vancouver, Kelowna, Vernon, Calgary, Edmonton, Grande Prairie, Toronto, Waterloo and Richmond.