Branding the Bank how to market for banks using folders and awards

By Michael Cornnell

General Advice

Looking for broader tips for selling to the financial industry? Martin and Lehnert share some pointers below.

“Be persistent,” said Martin. “Don’t just ask for the sale once—keep bringing up benefits and why they should purchase the calendar or folder.”

“Distributors can make the most of the opportunity within financial institutions by considering both the external and internal branding needs of the organization,” Lehnert said. “For example, if the distributor is working on an award project for bank employees he or she should also inquire about the ways the bank brands itself to its external audience—customers—as well. When the distributor captures the opportunity for internal branding like awards and company events, as well as external branding like apparel, pens, sticky notepads, etc., distributors can capture twice the business with just one customer!”

Financial institutions are where the money's at—literally and figuratively. Banks and other financial institutions have so much money, and are in need of so much marketing, the possibilities to sell to them are virtually endless. Direct mail, branded office supplies, sales awards, drive-through giveaways, sponsored little league uniforms, there are too many options to even name. And the list of products that banks use is even longer. (Start at "apparel" and work your way alphabetically until you get to "watches," and you should have a pretty good start on all the different products financial institutions use.)

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