Branding the Bank
Financial institutions are where the money's at—literally and figuratively. Banks and other financial institutions have so much money, and are in need of so much marketing, the possibilities to sell to them are virtually endless. Direct mail, branded office supplies, sales awards, drive-through giveaways, sponsored little league uniforms, there are too many options to even name. And the list of products that banks use is even longer. (Start at "apparel" and work your way alphabetically until you get to "watches," and you should have a pretty good start on all the different products financial institutions use.)
However, there's no harm in trying to cover a few of them. Presentation folders, calendars and awards, three cornerstone products for many different financial promotions, are discussed below.
Folders & Calendars
Used in everything from customer service to sales training, presentation folders are a valuable addition to any financial institution.
Add Some Personality
We're not talking about adding hand-drawn blue ballpoint Van Halen or Run DMC logos to all your folders, but adding a little customization to showcase the bank's personality on the folder is definitely a good idea. "You would be surprised at the amount of 'generic' presentation folders that are purchased at local office supply stores," said Phil Martin, national sales manager for Warwick Publishing, St. Charles, Ill. "Why not put your best foot forward and utilize custom printed folders that present 'your' image?"
Adding value to an item, especially calendars or folders, is a great way to make sure end-users hold onto them. "I am a big proponent of promoting 'ADDED VALUE' whenever presenting calendars and presentation folders," Martin said. "Anytime you can add value and give the recipient of the item more of a reason to hang on to it, you have given the advertisers more bang for their buck. For example, by simply putting a loan amortization chart under a calendar pad or someone on the product, you've given them a reason to keep it." He mentioned tip charts and coupons as other useful value-adds to include.