Branding the Bank
Sell Across Departments
"The beauty of selling presentation folders is that they can be utilized by several departments within an organization," said Martin. "HR for internal purposes, sales and marketing for getting proposal and sales info out, loan departments, savings departments, etc."
If the financial market is about anything, it's winning. Sales awards, customer service all-stars, years of service gifts—in the financial industry, opportunities for awards are plentiful.
When helping a financial client pick an award, there's one design detail you should steer them toward—perfection. "Financial institutions are professional environments, so I would suggest an optical crystal award for this audience, because it is completely flawless and the highest quality crystal available," said Audra Lehnert, Crystal D, marketing coordinator, St. Paul, Minn. "Awards come in a wide variety of shapes and sizes, so clients have a deep selection to choose from. Crystal D offers a variety of imprint options for our optical crystal awards. Distributors and their end-users can choose from a deep etch, 3-D image, an engraved or sublimated plate, or a four-color process called Illumachrome."
With Decoration, Aim to Impress
Awards are meant to be impressive, and that includes their decorations. "For financial institutions, I would suggest our newest form of Illumachrome, called Illumachrome Plus," Lehnert said. "This imprint option allows for a four-color imprint on the front of the award and the back of the award, which doubles the imprint area while adding color. This element creates a very eye-catching and timeless award," she explained. "For example, the financial institution can inscribe a lovely message of appreciation on the front and a personal note from the recipients' manager/branch director on the back."
Consider the Recipient
Always know who the awards are being given to, and tailor your client's choices to that. "The best advice I can share is this: choose an award that the recipient will enjoy," Lehnert said. "Consider the taste and preferences of the recipient in terms of color and style, then include a personal inscription and a heartfelt message or quote. The more personal the award is, the more the recipient will appreciate it," she said. "After the recognition event is complete the recipient has the award to remind him or her of he event and occasion. It becomes a lasting symbol of achievement. A little extra thought on the front end has big payoff for the recipient on the back end."