Branding the Bank
How to market for banks using presentation folders and awards
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Add Some Personality
We're not talking about adding hand-drawn blue ballpoint Van Halen or Run DMC logos to all your folders, but adding a little customization to showcase the bank's personality on the folder is definitely a good idea. "You would be surprised at the amount of 'generic' presentation folders that are purchased at local office supply stores," said Phil Martin, national sales manager for Warwick Publishing, St. Charles, Ill. "Why not put your best foot forward and utilize custom printed folders that present 'your' image?"
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Michael Cornnell
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