Breath of Fresh Air
After a long winter full of sleet, snow and below-freezing temperatures, end-users (and magazine editors) are ready to go outside. Spring is the perfect time for distributors to start thinking about outdoor-themed promotional products. With outdoor products, distributors can provide clients with ample opportunities for logo visibility on products that will be used repeatedly. Promo Marketing spoke to Cheryl Gallagher, director of marketing for Starline Inc., Grand Island, N.Y., and Naomi Berkowitz, business development for Picnic Plus, West Chester, Pa., about the opportunities outdoor promotional products offer.
What's in for Outdoors?
With a wide range of products, such as chairs, toys and water bottles, there are plenty of options for distributors to give clients exactly what they want. Berkowitz said allowing clients to attach their logos to related products is smart because of the popularity of outdoor activities like camping and picnics. "I think you'll see [more seats and tables]—anything that people can take with them to a beach or patio or to a fireworks display for the summer," she said. She also said that when people go to outdoor events, they usually prefer to sit on their own chair or blanket, rather than a park bench or the grass. When the item can fold up and be stored in a car, that's an additional draw for the user.
Berkowitz mentioned the Scrimmage Tailgate Table from Picnic Plus as an example of a versatile outdoor item that can be easily carried and stored. "You can take it outside and stand it up for parties and tailgating, but the neat part of it is that it folds up in seconds and goes into its own carry bag," she said. "You can take it anywhere you want and you can store it quickly."
Gallagher said that the interest in active lifestyles has created sales opportunities. She mentioned hydration packs, water bottles and headlamps as potential big-sellers because they fit into healthy lifestyles. She added that by giving out these items, clients' brands become equated with health and outdoor fun. "For corporate events, like picnics or golf tournaments, it doesn't matter what industry you're in," she said. "Giving outdoor products shows that you support an active lifestyle."