Breath of Fresh Air
What's in for Outdoors?
With a wide range of products, such as chairs, toys and water bottles, there are plenty of options for distributors to give clients exactly what they want. Berkowitz said allowing clients to attach their logos to related products is smart because of the popularity of outdoor activities like camping and picnics. "I think you'll see [more seats and tables]—anything that people can take with them to a beach or patio or to a fireworks display for the summer," she said. She also said that when people go to outdoor events, they usually prefer to sit on their own chair or blanket, rather than a park bench or the grass. When the item can fold up and be stored in a car, that's an additional draw for the user.
- Companies:
- Picnic Plus
- Starline USA
Brendan Menapace is the content director for Promo+Promo Marketing.