Breath of Fresh Air
Be a Competitor
Through providing clients personalized items at an affordable rate, distributors can get a competitive edge over retail outlets because they are getting their clients the exact product they are looking for to fit their promotion or event.
Berkowitz said that with personalization and a price advantage over retail, the supplier, distributor and client all win. "Distributors can take advantage of volume pricing and [clients] can take advantage of having the items logoed for their event or promotion," Berkowitz said. "The distributor definitely has the advantage over retailers with the turnaround, and delivery and personalization that [customers] can't get elsewhere."