Brewing Success
The beer industry's sales reached $100 billion last year, according to the Brewers Association, a nonprofit that focuses on small and independent American breweries and represents more than 70 percent of the industry. While Anheuser-Busch Inc. (Budweiser, Michelob, etc.), MillerCoors and Pabst Brewing Co. remained the top three beer-selling companies, craft beer production and sales hit all-time highs last year with 15 million barrels produced and $14.3 billion sold. Today, there are more than 2,800 breweries in the U.S.—2,768 of which were craft as of last year's count, according to the Brewers Association.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.