Brewing Success
Lessons on providing promotional solutions to three divisions of a craft brewery
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A few years ago the brewery relocated to its current facility, which boasts a 5,000 sq. ft. tasting room with a snack bar. While glasses, coasters, trays, etc., are necessary for that aspect, they're not a big portion of Tröegs promotional budget. "The thing is our pub is less than 5 percent of our business, so our main production business is selling to wholesalers, so the kind of things we need for those guys are completely different than what we need internally," Yashinsky said.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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