Posh and Under Par
Bringing โจtechnology, โจstyle and โจa little โจfemininity โจto the green
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The Magic of Material
Alisa Buckner, merchandise and marketing director for Dunbrooke, Independence, Mo., advised that if you want to sell golf apparel, you need to know everything about moisture-wicking, UV-protection and antimicrobial properties. These properties are what keep golfers cool, sweat-free and fresh-smelling no matter how much time they spend on the green. Lori Anderson, marketing manager for River's End Trading Company, Hopkins, Minn., agreed. "The moisture-wicking properties release perspiration out of the fabric and into the air rather than the shirt getting saturated as would happen with cotton," she explained.
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- Companies:
- Dunbrooke
- Rivers End Trading Company
- People:
- Alisa Buckner
- Lori Anderson
E
Colleen McKenna
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