Broder Bros. Co. Announces Fourth Quarter and Fiscal Year Results
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Fourth quarter 2009 revenue was 16.7 percent lower than the fourth quarter 2008. The company's unit shipments were 15 percent less than the prior year compared to a 9 percent decline in overall industry unit shipments as reports by STARS, meaning that more than half of the company's revenue decline was due to market share loss. Based on market information received after year-end, management believes that the company has halted market share loss. The timing of halting market share loss was in line with management's expectations.
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