Broder Bros. Co. Announces Largest Apparel Product Launch in the Industry, Showcased at Selling What Sells Live Tour

Broder's new product assortment includes three well-known, highly regarded retail brands: Russell Athletic, New Balance and FUL Bags. Russell, the leading provider of team uniforms at the high school and college level, will offer basic and performance inspired T-shirts, fleece, shorts, polos and warm-ups. New Balance, the number-one brand name in footwear and training apparel designed for runners, will now offer the promotional products industry their Ndurance line of 100 percent polyester performance T-shirts in 12 silhouettes for men, women and youth. FUL Bags, the leader in technical performance bag systems with a fashion edge, will be offered in 21 styles of backpacks, duffels and messenger bags.