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Broder Bros. Co., Trevose, Pa., has launched their "Selling What Sells" educational series. The first component of this guide to selling top apparel styles in the promotional products market is a printed catalog. The "Selling What Sells" catalog features a "good, better, best" product line-up in six categories: sport shirts, wovens, outerwear, fleece, specialty apparel and T-shirts. The catalog is designed to equip salespeople with all the knowledge they need to close business quickly and efficiently.
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