Broder Bros. Open House Draws More Than 400
Broder Bros. Co. enjoyed a tremendous response at the open house held to debut their brand new Dallas-area distribution center. More than 400 people attended the day-long event, which included seminars on such topics as marketing, the future of our distribution centers, apparel trends and technology, and new initiatives in IT.
Attendees also took in the 2008 offerings from Alpha Shirt Company and Broder Bros. private labels and such vendors as Alternative, Bella, Dickies, Gildan, Anvil, Fruit of the Loom, Jerzees, Hanes and more. The day wrapped up with a fashion show, cocktail reception and a concert by recording artist Bob Schneider.
“We’re all very proud of the new distribution center and wanted our Dallas-area customers to see firsthand what all the hype is about,” said Girisha Chandraraj, vice president of marketing. “By opening this new [distribution center], with more inventory, next-day ship and same-day pickup, we’re offering our customers more ways to help their businesses thrive so they can build their bottom lines.”
About Broder Bros.
Broder Bros. has been one of the nation’s largest wholesalers of imprintable apparel, serving customers since 1919. It currently has eight distribution centers across the United States and has the capability to deliver to approximately 80 percent of the U.S. population in one day. Broder distributes industry-leading brands such as Dickies, Adidas, Anvil, Alternative, Chestnut Hill, Bella, Champion, Gildan, Hanes, Jerzees and Weatherproof.
About Alpha Shirt Company
Alpha Shirt Company is the country’s largest wholesale distributor of blank apparel to the imprintable sportswear industry. With eight distribution centers across the United States, it has the ability to deliver to most locations in two days or less. Alpha also distributes leading national brands Dickies, Champion, Adidas GOLF Alternative and Columbia Sportswear as well as its proprietary brands: Devon & Jones, Hyp and Authentic Pigment.