Broder Bros. Produces Comprehensive Promotional Apparel Buyer's Guide

Broder Bros. Co., Trevose, Pa., launched the Promotional Apparel Buyer's Guide, an end-user friendly version of their very successful Selling What Sells sales tool. The Buyer's Guide follows the same "good, better, best" approach to product as Selling What Sells, and it offers end-users purchasing advice in the forms of apparel education and buying, marketing and fit tips.