Broder Bros. Rebrands as alphabroder
Broder Bros., the apparel supplier located in Trevose, Pa., announced that it is rebranding as alphabroder. The new name unites the company’s four brands—Alpha Shirt Company, Broder Bros., NES Clothing Company and Imprints Wholesale—under a single umbrella to create simplified business practices and clear company messaging.
The launch of the new brand builds on the company’s momentum since private investment firm Littlejohn & Co. invested in alphabroder in 2012. alphabroder has implemented a number of growth initiatives over the past 18 months, including the acquisition of Imprints Wholesale in 2013.
“Our new brand is recognizable to our customers, yet conveys our new beginning as a leading seamless source provider of promotional apparel products, as well as our growth expectations for the future," said Norman Hullinger, CEO of Broder Bros. "We will continue to provide quality promotional products, and this transformation will help accelerate the evolution of our brand and solidify our position as the top service provider in the industry for years to come.”
For more information, visit www.alphabroder.com.