Broder Debuts Seasonal Catalog Program
Alpha Shirt and Broder Bros., Trevose, Pa., are launching a new seasonal catalog program, designed as a support tool for their customers to keep their clients interested in key products throughout the year.
The first seasonal catalogs will be published in the spring just in time for the summer selling season. According to company personnel, the program “further positions the companies as complete marketing and selling resources that their customers can turn to for recommended products based on key sellers during the season.”
The 68-page mini catalogs are ideal for mailings. Retail selling copy compliments the detailed photography to illustrate the use and benefit of each garment. The catalogs are also priced specifically for end-users.
“Shopping from the big book has become cumbersome and overwhelming for many of our end-users who are busy with their own priorities,” said Girisha Chandraraj, vice president of marketing for Broder Bros. “These smaller, easy-to-use-and-read books will be far more efficient because they will be targeted to individual selling seasons.”
In addition, each book can either be customized with a customer’s logo or remain blank. Complimentary online copies of the seasonal catalogs are available to all Broder Bros. customers.
For more information, call (215) 291-0300, or visit www.alphashirt.com or www.broderbros.com.