BroderBros. Adds alo Performance Apparel to 2010 Product Assortment

Trevose, Pennsylvania-based BroderBros. Co. announced it added alo performance apparel to its 2010 product selection. Named for the earth's elements of air, land, and ocean, the alo mission is to create high performance active wear that represents a healthy mind/body lifestyle.

“The alo line provides a great connection between performance wear and fashion, creating the concept of fashionable performance wear that is new to Broder,” said Kirwei Lo, marketing communications specialist at BroderBros. “We’re excited to be expanding our product assortment with this line.” New alo items to be added include a variety of short and long-sleeved performance T-shirt styles for men and women.