Broder’s Alpha Division Ups The UPF Protection
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Trevose, Pennsylvania-based BroderBros. announced its Alpha division has seen a steady increase in seasonal demand for new fabric technologies, most notably for apparel with Columbia Sportwear’s proprietary Omni-Shade sun protection technology that blocks harmful UV rays. Akin to the protection provided by sunscreen, Omni-Shade provides protection from UPF 15 to UPF 50.
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